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Leandro Gebel
Product Designer based in Barcelona, Spain
I'm a product designer with more than 10 years of experience shaping digital products in fintech, ecommerce, and B2B SaaS. I lead the full design process from discovery and strategy through to delivery. Having collaborated with global, cross-functional teams, I thrive in complex product ecosystems.
Work Experience
Kleinanzeigen
Senior Product DesignerJan 2025 – Present · 1 yr, 5 mon
- Designing a new B2B advertiser platform from scratch, enabling businesses to create, manage, and optimize campaigns within Kleinanzeigen's ecosystem.
- Integrating AI-assisted workflows into the design process to accelerate iteration cycles and improve the quality of UX recommendations presented to stakeholders.
- Contributing to the Kleinanzeigen Design System by creating and refining components to ensure scalability, visual consistency, and cross-team alignment.
Adevinta
Lead Product DesignerSep 2022 – Dec 2024 · 2 yrs, 4 mon
- Led UX strategy within the Trust tribe, the product area responsible for building safety and trustworthiness across Adevinta's European marketplace portfolio.
- Partnered with Product, Data, and Engineering leads to align design with business strategy; contributed to quarterly planning and OKR definition.
- Established a continuous research loop combining qualitative testing and quantitative signals to validate decisions and accelerate team learning.
- Scaled UX best practices across teams through documentation, design critiques, and structured knowledge-transfer sessions.
Mercado Libre
UX Project LeaderSep 2020 – Mar 2022 · 1 yr, 7 mon
- Led a design team of 5 (3 designers + 2 content strategists) building the UX of a high-end POS terminal app from zero to launch.
- Partnered with Product and Engineering leadership to inform strategic decisions and contribute to annual product roadmaps.
- Mentored team members through tailored development plans, helping them identify strengths and grow into more senior roles.
Senior UX DesignerAug 2018 – Sep 2020 · 2 yrs, 2 mon
- Designed and shipped core product features for Mercado Pago, one of LATAM's leading fintech and digital payment providers.
- Created user-centered solutions that grew the SMB user base, helping merchants scale their brick-and-mortar businesses within the Mercado Pago ecosystem.
BBVA
UX DesignerSep 2016 – Jul 2018 · 1 yr, 11 mon
- Part of the UX & Design team during BBVA's digital transformation, contributing to the redesign of core banking experiences for web and mobile.
Tictapps
Mobile UX/UI Designer & Motion DesignerNov 2014 – Aug 2016 · 1 yr, 10 mon
- Designed mobile app experiences across multiple industries. First role in digital product design.
Cyclos
Motion Graphics & VFX ArtistAug 2010 – Oct 2014 · 4 yrs, 3 mon
- Worked in a post-production studio located in Buenos Aires as film editor, animator and motion graphic artist.