My path into product design started in motion graphics and post-production, which gave me a deep intuition for how things move, feel, and communicate. I transitioned into UX when mobile apps were just taking off, and I've been in product ever since.

Over the past decade I've designed products used by millions of people: payments infrastructure for Latin American merchants at Mercado Pago, trust and safety experiences across European classifieds markets at Adevinta, and now a B2B advertising platform at Kleinanzeigen. In every role I've worked to make design a strategic function, not just a service layer.

I care a lot about systems: design systems that help teams scale without sacrificing quality, research systems that keep teams close to users, and team structures that give people room to do their best work. I'm also genuinely excited about AI: I use it every day in my practice, and I find the challenge of designing experiences around AI systems, with all their ambiguity and probabilistic behavior: one of the most interesting problems in product design right now.

When I'm not designing, you'll probably find me exploring Barcelona, obsessing over coffee, or heading to the mountains whenever I get the chance.