The Online Account Opening (OAO) project was a groundbreaking initiative that positioned BBVA as a leader in the LATAM financial landscape by allowing users to open a bank account in a matter of minutes and completely online. This project was a pioneering endeavor that integrated emerging technologies at that time, like Face Recognition and Optical Character Recognition (OCR). The successful implementation of this project not only simplified the account opening process but also set a new standard for the bank services in the region.
The OAO project's main objective was to give consumers a smooth, entirely digital bank account opening experience. This program aimed to eliminate the tedious, time-consuming steps involved in opening an account by utilizing innovative technologies. As one of the first banks in the region to offer this service, BBVA sought to gain a competitive edge by delivering a user-centric, technologically advanced solution that would boost operational efficiency.
Watch this project on Behance